Articles - How to write a persuasive fundraising letter:Three sample templates
11th April 2021

How to write a persuasive fundraising letter:Three sample templates

A fundraising letter is a simple way to take your online fundraising campaign to the next level. Writing an appeal to your friends and family members can bring in new, recurring donations and, most importantly, help everyone better understand why your fundraising cause is important to you.

But before you put pen to paper or fingers to keyboard and send the letter, it's a good idea to take your time and read up on the best ways to write a fundraising letter. This guide offers specific tips on how to write a donation letter with content that is compelling and compelling. We'll also provide a sample donation letter to give you a solid starting point.

Write a fundraising appeal letter to drive donations

Regardless of the medium used, a good sample donation appeal letter should make the potential donor connect emotionally with your story while accurately laying out your cause. Don't be shy about explaining why you're starting the fundraiser and what you'll do with the donations you receive. People will want to know exactly how they can help you reach your goal.

If you want to convince friends and strangers to support your cause, check out our other tips below for writing a donation request letter.

Tips on how to write a fundraising letter

Appeal to your audience's emotions with your letter. Successful donation solicitation letters, whether it's an adoption letter or general donation letters, need these common elements to build a foundation for success.

Be open and free

Write it as if you're talking to a friend. Use personal pronouns ("I, we, they, you") to draw the reader in and elicit an emotional response. Describe why supporting your cause will make readers feel good. People help because they want to feel good about giving something.

A picture is worth a thousand words

Include photos in your letter so people can envision how their support will be used. Mention that more photos and videos are being posted on PavelAndreev.BG to increase clarity about your cause.

Make it easier to donate

Offering the option to pay online is a good way to attract donations. Make sure the website you use for your charity fundraiser is easy to use, secure and reputable. Remember to invite people to take action. Don't be shy about raising funds for your cause and let people know how they can contribute.

Check out our six payment methods, as well as our blog and FAQs.

Donation request letter templates to help you reach your goal

When it comes to writing compelling donation messages, examples are a huge help. If you can't come up with the right words, these sample donation request letters can help you get started.

Example of a donation request letter to family and friends

With the people who know you best, you can allow yourself to be a little more vulnerable and offer details you may not feel as comfortable sharing with companies or other potential donors. Use this template as a framework for your letter or email, but don't be afraid to change it up.

Subject line: [Be brief and avoid capitalization and exclamation points]:

Hello [insert name],

I wanted to reach out and let you know that I'm fundraising for [state the reason you're fundraising]. As you probably already know, this cause is very important to me. [Write 1-2 more sentences about your history with this cause and why it's so important to you.]

Could you please join my fundraising campaign? A donation of any amount would really help me reach my goal.

To help me [specify the goal - for example "go on a mission"], just click on the link to my fundraising campaign below:

[insert fundraising link - link]

If you can share the fundraising link with your friends, it would mean a lot. The more people hear about my cause, the faster I will reach my fundraising goal.


[Your Name]

[Your contact information]

Sample letters to request donations for organizations

If you are a nonprofit organization, you may already know how effective a fundraising letter can be. Try this charitable donation request letter template or some version of it to raise awareness for your nonprofit organization.

Subject: [Be brief and avoid capitalization and exclamation points]

Dear [insert name],

Our organization recently launched a new fundraising campaign for [insert explanation of your cause]. As a certified charitable organization whose mission is to [insert brief explanation of your mission) we are very excited to involve our community in our latest fundraising efforts.

With these funds, our organization will be able to [suddenly highlight a few specific ways the funds will make an impact. To learn more about how we plan to make a difference, click on our fundraising link below:

[enter URL to fundraising site]

It will truly take a village to reach our fundraising goal. Can you support this amazing cause? Any amount you can contribute will make an impact- even $5.

Thank you for reading about our latest mission, and please get in touch if you would like to find out more and get involved in our fundraising efforts.

Greetings and best wishes,

[Your Name]

[Your contact information]

Example of a fundraising letter requesting donations from businesses

Asking for support from local businesses is a good strategy when you have already reached out to friends and family members - especially if you plan to work with the business for a local fundraising event. Below is a sample letter asking for donations from businesses.

Subject line: [Be brief and avoid capitalization and exclamation points]:

Hello [insert name],

I have recently started a fundraiser for [insert cause or reason you are fundraising]. I believe that local businesses like yours can really make a difference in our community, and that is why I am looking for your help. [Insert 1-2 sentences about your cause and how it connects with local businesses or why it might interest them.]

So far I've been able to raise [insert amount] with the help of our community, but I still have more work to do to reach my goal.

Could you contribute to my cause? A donation of any amount would make a difference and mean a lot to me.

To find out more about my fundraising campaign and to donate any amount, just click on the link below:

[Insert URL to fundraising site]

Thank you so much.

Regards and best wishes,

[Your Name]

[Your contact information]

Crowdfunding makes it easier for your network of friends and acquaintances to support you

When you use a crowdfunding platform, it makes it easy and fast for others to contribute to your cause. You won't have to worry about collecting donations from everyone because the donations will be sent straight to your bank account.

Online fundraising also makes it easy for others to support you in other ways. Friends and family can easily share your fundraising link with all their contacts to bring even more support to your cause.

For more ideas on how to ask for donations, read more on our blog.

Check out all the campaigns on PavelAndreev.BG or start your own.

Start writing fundraising letters to raise more money

Knowing how to write a donation letter will contribute to the success of your fundraising campaign. Once you have the basic tools you need, be sure to contact me and let's create your online fundraising campaign together.

Articles - What is a philanthropist and philanthropy?
9th January 2021
What is a philanthropist and philanthropy?

Everyone can be a philanthropist and be more effective in making a difference. Here's how. A philanthropist is a person who donates time, money, experience, skills or talent to help create a better world. Anyone can be a philanthropist, regardless of status or net worth. What is philanthropy? The Greek playwright Aeschylus coined the term philanthropy in the 5th century B.C. It meant "love of mankind." Today, philanthropy means generosity in a...

Articles - What is the approximate cost of publishing a book?
4th May 2021
What is the approximate cost of publishing a book?

If your main goal is simply to get your book printed, using free self-publishing platforms may be the right decision. The writing itself is the biggest reward for many people, and getting published may be just a formality. However, if you want to sell your book and reach a wide audience, you need to invest in professional services.Without them, it's hard to compete with traditionally published books. Factors such as professional editing, cover gr...

Articles - Ideas on how to help a homeless person and a list of shelters and temporary accommodation centres
22nd March 2021
Ideas on how to help a homeless person and a list of shelters and temporary accommodation centres

As Bulgaria's housing crisis continues to worsen and prices get higher, despite the pandemic of COVID-19, more individuals and families are facing financial instability and homelessness. In fact, over 500 000 people are homeless in Bulgaria, and there are no official statistics on this. In this article you will learn how helping homeless people in your city is possible and you can really make a difference for someone. Frightening facts about hom...

Articles - What is charity and how to do charity?
24th March 2021
What is charity and how to do charity?

Charity is a way to show love to people and help others who are unable to help themselves. Charity can be taken as helping the needy or the poor when they have a problem. Help can be shown individually or through a charity such as PavelAndreev.BG. A person can show charity by deciding to provide for the needs of the poor on his or her own. These can be food, clothing or shelter. A charity is also seen as an organization that looks after the welf...

Donate Start a campaign